Our founder Ernesto Spruyt recently joined Guido Koershuis on the Groeivoer podcast (episode 390) for a wide-ranging conversation about building teams across cultures, what AI means for the future of software development, and the things that should never be automated.
Some of the topics covered:
- Why the "first moment of truth" in cross-cultural hiring changes everything: the moment a client realizes talent in Lagos or Kampala matches or exceeds what they've seen locally
- How AI is reshaping software development roles within the next year, and what that means for a company built on placing developers
- The cultural differences between working with talent from Nigeria, East Africa, and other regions, and why matching culture matters as much as matching skills
- What makes a company unique, and the risk of automating away exactly the thing that sets you apart
- How to protect your identity as a company while embracing automation
The podcast is in Dutch.
Listen on Spotify:
Watch on YouTube:
Groeivoer is a Dutch podcast for entrepreneurs, hosted by Guido Koershuis. The show explores growth, leadership, and the human side of building a company.



